September 27, 2007
Music on Hold - Low Cost Solution for Higher Profits!
All phone systems support Music On Hold - some offer it only as an add-on solution, others, such as all Toshiba phone systems, support Music On Hold as a standard option. Check your system to see if you have it. If you don't - you may end up with customers hanging up while on hold - they tend to get confused about whether they are actually on hold or not.
Music On Hold is so pervasive nowadays that you will stand out as less than professional if you don't have it. Why would you want to present a less than professional vision to your prospective customers?
Another valuable trick is Music On Hold that contains prerecorded "advertisements" - music interspersed with a few sentences that describe your services. Many companies today offer a variety of services that their customers may not know about. For example, here at Dial Communications - we have business telephone customers that don't realize that we also handle a wide range of security problems that they may have - Guard Patrol, monitored security systems, video cameras, ip cameras, etc. So we inform them on our Music On Hold messages - and have ended up selling more services as a result!
Music On Hold provides such incredible value for such a relatively small investment that you aren't utilizing your phone system to its fullest potential if you don't have Music On Hold, or if you merely play music when you could also be advertising to a captive audience. Think about it - and call your phone vendor and ask them to set you up properly - just one sale can pay for a good Music On Hold setup!

